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BY VANESSA GOOLSBY

The $100M Push

The first-100-days playbook for PE-backed SaaS CEOs.

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Trusted by Top PE Partners & Over 100 SaaS Clients
Coming January 2026

The $100M Push: A Playbook for PE-Backed CEOs

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Lorem Ipsum

Scale from $10M → $100M with the Push Order of Operations™, a practical, repeatable framework built from 100+ PE-backed SaaS engagements.

What’s Inside:

  • ICP (Ideal Customer Profile): Aim resources at the accounts most likely to convert and renew.
  • SLA (Service Level Agreements): Improve lead→pipeline conversion with clear rules and cross-functional accountability.
  • Contribution: Build a credible bookings plan with channel-level pipeline targets (inbound, outbound, partner, other).
  • OKRs: Align company execution to strategic priorities that move the business toward exit targets.

Why it works:

  • Sequenced, interlocking decisions that compound results post-investment.
  • Step-by-step guidance your investors actually want you to read.

This book offers valuable insights and practical perspectives relevant to professionals in the field. Well-structured and informative, it is a worthwhile addition to any business library.

Neil Carew

Operating Partner
PSG Equity & VistaEquity Partners

The Solution

The Push Framework™

With industry experience and proven playbooks, I help leadership teams zero in on the right decisions for their stage and operationalize them quickly for immediate impact.

The Right Decisions
in The Right Order

The Push Order of Operations pinpoints focus and action.

GTM strategy is simply decisions—committed by the team and run in sequence—so results compound and impact is immediate. The core four interlocking decisions—ICP, SLA, Contribution, OKRs—align the whole team and create the scaffolding for long-term scale.

See Full Framework
  • Segmentation Analysis
  • Account Scoring
  • ICP Definition
  • Personas & Positioning
  • Lead Response Time
  • Lead Qualification Training
  • Lead Scoring
  • Attribution Reporting
  • Bottom-Up Targets
  • Marketing Campaign Plan
  • Territories & Quotas
  • Sales Enablement
  • Company Objectives
  • OKR Summary
  • OKR Project Plan
  • Growth Narrative