Former PE operating partner. Creator of the Push Order of Operations™. Bestselling Author of The $100M Push. Framework built from 100+ PE-backed SaaS engagements.
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For seven years, I sat on the investor side of the table as an operating partner at PSG Equity and Vista Consulting Group, working with PE-backed SaaS companies from $10M to $1B. Before that, I spent close to eighteen years as an operator, running commercial teams as a GM, head of product and head of marketing.
Across 100+ engagements, I found myself sitting in the same board meetings: smart leaders, strong products, real demand, but execution too fragmented to compound growth. And the CEO was either too deep in the weeds or had delegated commercial strategy entirely.
So I built a framework to help. It worked best when three things were true: growth decisions were sequenced in order, functions aligned execution under those decisions, and the CEO stayed involved at the right level.
That last one was the biggest unlock. The CEO is the only person who sits between the investor and the execution team, the only person who both knows the growth thesis and is empowered to align the organization around it. The Push Order of Operations™ gives CEOs the full system in one place, including the investor perspective most CEOs don’t get until it’s too late.
“Vanessa consistently creates measurable value for investments and management teams alike. Her strength lies in her ability to merge an operator’s deep knowledge with an investor’s perspective, ensuring her impact is immediate and long-lasting.”
“Vanessa brings rare energy and expertise to helping C-level teams sharpen GTM strategy and accelerate pipeline growth. Her impact on commercial execution is significant.”
Whether you’re exploring the framework or ready to get started.