Library – Vanessa Goolsby

Case Studies

Problem:

Market headwinds stalled demand and triggered a steady decline in pipeline and bookings. Reps consistently missed quota, deal cycles lengthened, and management lacked a consistent framework for coaching or governance. Pipeline declined as Marketing had hit the point of diminishing returns with programmatic and search.

Solution:

We implemented a disciplined sales governance model: standardized deal reviews (focused first on high-ACV stuck deals), a rep bootcamp to enforce SLA adherence, and Al-enabled call scoring to gamify and improve value selling in real time. To diversify pipeline, we launched three CPC tests, a market-problem campaign to shift the conversation from features to a differentiated POV, and a partner SPIFF to re-energize a stagnant

Bookings Increase in 90 Days25%

Optimize Sales Governance

Sales Performance Management
Develop the Deal I Develop the Rep
Partner SPIFF Campaign Plan
Marketing Campaign Plan

Case Study Name

Problem:

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Solution:

Bookings Increase in 120 Days50%

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Case Study Name

Problem:

Solution:

Lorem Ipsum75%

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