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ADVISORY

Embedded Execution Support Fractional by Design

How we use The Framework and PUSH Order of operations to deliver results

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Trusted by Top PE Partners & Over 100 SaaS Clients
How We Engage

Embedded Execution Support. Fractional by Design.

Start with a 360 audit, execute a focused Growth Sprint, and measure outcomes—pipeline & bookings—with the PUSH order of operations. Stop at Diagnose or keep us embedded to run the plan.

1

DIAGNOSE
WITH 360 AUDIT

The commercial audit helps us identify our starting point. Deliverables include: 360 GTM Scorecard, Recommendations & Findings and Project Plan. Audits take ~2-4 Weeks.

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2

EXECUTE WITH QUICK
GROWTH SPRINT

We turn the project plan into a Growth Sprint by forming a cross-functional Tiger Team and working through the project plan. Deliverables vary based on plan. Growth Sprints last ~4-12 Weeks.

3

MEASURE TO
OUTCOMES

Throughout the sprint we measure the KPls directly tied to our activities as well as the resulting lift in pipeline and bookings.

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Diagnose & Develop a Plan

The Commercial Audit

A focused 2–4 week assessment that pinpoints execution risk and sequences the next best decisions using the PUSH Order of Operations (ICP → SLA → Contribution → OKRs).

1

Org

Territories & Quotas • Value Selling • Sales Enablement

2

Market & Messaging

Territories & Quotas • Value Selling • Sales Enablement

3

Demand & Pipeline

Inbound • Outbound • Partner Program • PLG / Self-Serve

4

Selling & Bookings

Territories & Quotas • Value Selling • Sales Enablement

5

Customer & Expansion

Loyalty & Retention • Advocacy & Health • Expansion

6

RevOps, AI & Tools

Forecasting • Tooling • AI Adoption • Reporting

What this Looks Like

We build a program and plan that works for your organization.

WEEK 1
WEEK 2
WEEK 3
WEEK 4
WEEK 5
WEEK 6
WEEK 7
WEEK 8
WEEK 9
WEEK 10
WEEK 11
WEEK 12
Diagnose with a 360 Audit

2–4 weeks

Deliverables: 360 GTM Scorecard, Recommendations & Findings, Project Plan.

Purpose: establish starting point and sequence the next best decisions.

Execute with a Growth Sprint

2–4 weeks

Diagnose with a 360 Audit

2–4 weeks

Start with the Four Decisions

Four questions that align execution across teams

GTM strategy is a sequence of decisions, not a task list. When operationalized, these decisions interlock to align product, marketing, sales, and finance for predictable growth.

Who do we sell to?
ICP (Improves Leads)1
Who do we sell to?
ICP (Improves Leads)

Execution: Segmentation Analysis; ICP Definition; Account Scoring; Personas & Positioning

Measurement/Governance: Company Benchmarks; Market Penetration

Outcome tag: Lead Quality Improves

How do we sell to them?
SLA (Improves Pipeline)2
How do we sell to them?
SLA (Improves Pipeline)

Execution: Segmentation Analysis; ICP Definition; Account Scoring; Personas & Positioning

Measurement/Governance: Company Benchmarks; Market Penetration

Outcome tag: Lead Quality Improves

Where do we find them?
Contribution (Improves Bookings)3
Where do we find them?
Contribution (Improves Bookings)

Execution: Segmentation Analysis; ICP Definition; Account Scoring; Personas & Positioning

Measurement/Governance: Company Benchmarks; Market Penetration

Outcome tag: Lead Quality Improves

What’s our objective?
OKRs (Improves Enterprise Value)4
What’s our objective?
OKRs (Improves Enterprise Value)

Execution: Segmentation Analysis; ICP Definition; Account Scoring; Personas & Positioning

Measurement/Governance: Company Benchmarks; Market Penetration

Outcome tag: Lead Quality Improves

Different by Design

What we’re not: slide decks that gather dust, a sales-only fractional CRO, or a project factory detached from GTM execution.

TypeGROWTH ADVISORFRACTIONAL CROConsulting FirmGOOLSBY
ScopeBroad GTM Strategy (not bookings-tied)Sales org leadership, quotas (often positioned as GTM-wide)Campaigns or transformation projectsSales & Marketing support to lift pipeline and bookings
ApproachDecks & Playbooks; execution left to CRO/CMORuns Sales; Marketing & Revops typically siloed or underdevelopedHeavy deliverablesDiagnose, embed with team to execute, track results
InvolvementAdvisory OnyEmbedded, but sales-focusedProject-based, detached from GTM executionHands-on, weekly syncs, milestone accountability
FrameworksAnecdotal playbooksEmbedded, but sales-focusedProprietary, may not be Saas-or Industry-specificPush Framework, built from 100+ Saas engagements
OutcomesInsights, strategy slidesEmbedded, but sales-focusedDeliverables, slower ROIPipeline & bookings lift

Start Where You Are

Choose the path that fits your moment:

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